Having worked, for over 20 years, with some of the best (and the worst) PR companies in Europe, I all came to realise that it was actually quite formulaic.
We now offer small businesses a basic press release researched, and given a relevant 'hook' to ensure media pickup (journalists are basically extremely busy, so the easier you make it for them to just cut and paste, the better) written for £150. This comprises 2 pages - one on the actual product or service being launched, and one called a 'boilerplate' which journalists use to take all the background information from on you or your company.
Who do we work for? We're currently working for a leading branded and private label supplier to waitress, a leading Milliner for Ascot ladies' day, and a boutique Cornish Spa.
So whether you're looking to promote you, your brand, your company, or a new product, get in touch.
At present we don't do stunt-based or Geurilla PR, nor do we distribute the finished PR piece to journalists.
Should you require these services rather than wanting to do it yourself, we would refer you on to my PR partners who work with bigger brands like Milupa and Wyke Farms and who already buy into the expensive journalist databases used to electronically disseminate releases effectively these days.
Alternatively we would suggest that you subscribe to to create your own lists of appropriate journalists to target.
If, in time, more of our clients request this service, we will be recruiting to provide expert resource in this area, and subscribing to Vuelio ourselves.