Identifying your Values
As an individual and as a business, your values, ideals and identity are as unique to you as your DNA. No-one else can bring to the world exactly what you can, in exactly the way you can.
Some people will love that, and some people will hate it, but the important thing is to be clear on who you are and what you stand for so that other people can be clear if they want to engages with your brand, product and services.
Personal development guru John de Martini urges us to understand our values as a critical part of relating to others, in business and in our personal lives. He suggests we do a series of easy exercises looking at how we spend out time to understand our values, which I recommend to all my clients. https://drdemartini.com/values/login
By determining your values you can quickly establish what kind of business you would like to set up and ensure that you aren't creating something that actually doesn't fit with your values. My core values are creativity, freedom, money, teamworking and social justice. I am also a perfectionist, I like mentoring/directing people and I'm fundamentally quite lazy.
So it makes perfect sense for me to set up a web-based business which I can do from anywhere, and any time of night or day, around my children, than aspires to train up students to build more websites than I ever could on my own from which I will take a modest margin, only having involvement at briefing and sign off stage personally.
What are your values? How will these effect the kind of business you would love to create?